Amplify the Fan Experience
The roar of the crowd! The thrill of live action! The wailing of fans who can’t get a Wi-Fi connection...
If you run a stadium or arena, you’d like to focus on those first two aspects of the fan experience. But the third has, unfortunately, become the status quo. It’s no secret why: huge crowds in close proximity, nearly all of them using smartphones, create an extremely challenging wireless environment.
You meticulously plan every aspect of your venue to provide an amazing fan experience. It’s time for your Wi-Fi to catch up. Ruckus can help. We’ve provided champion-caliber Wi-Fi for huge events with mass audiences around the globe, including the World Cup final. We can help you deliver a wireless experience worthy of the product fans came to see. So you can keep people happier and more engaged in your venue, and grow your revenues.
Connect Your Audience in New Ways
Can you get 60,000 fans connected at once? In most large venues, the answer is a hard “no.” Even when fans are lucky enough to get a connection, extreme high density means that Wi-Fi is slow, frustrating and prone to cut out at any moment.
Ruckus offers state-of-the-art Wi-Fi technology built for performance in large public venues. With innovations like smart roaming and band steering, and our patented Beamflex+ adaptive antenna technology, you can give everyone a strong, consistent connection. And you can use those connections to deliver custom content – even live video – bringing fans closer to the action.
Unlock New Revenue Opportunities
Great Wi-Fi creates happier fans and more return visits. But it also gives you a platform to operate your venue more intelligently and profitably. Use your Wi-Fi to:
- Reach your audience directly with personalized and location-based promotions
- Empower vendors to move to high revenue-generating areas without being limited by wired connections
- Improve vendor and staff productivity by providing live or predictive information about visitor flows, real-time product availability and pricing information, and more
- Create new kinds of fan experiences by broadcasting the action, along with other related content, directly to suites
Expand the Experience Beyond the Show
Why should the fan experience stop at the walls of your venue? When you provide great Wi-Fi, fans can share their experiences through social media, amplifying it to millions and building online buzz. And remember: for every one of the thousands of fans logging onto your Wi-Fi, you can now identify and reach out to them after the show. So you can continue to connect with your best customers and make them more loyal.
Time Warner Cable Arena
Deploying Wi-Fi in Stadiums for the 2014 World Cup in Brazil
Stadium Wi-Fi: It's a whole new ballgame!
Customer Story: Ghelamco Arena
BeamFlex Adaptive Antenna Technology
What it means:
Smart, compact adaptive antenna systems containing multiple elements that electrically manipulate antenna properties so as to create optimal antenna patterns for each device with which they communicate.
Why you should care:
Traditional wireless antennas are either “omnidirectional” (radiating signals in all directions) or “directional” (radiating signals in one direction). Ruckus BeamFlex Adaptive Antenna Technology takes a more adaptable approach. BeamFlex technology enables the antenna system within a Ruckus AP to continually sense and optimize for its environment.
This antenna system mitigates radio interference, noise and network performance issues, and improves application flows. The results:
- Increased performance and range
- Crystal clear video and voice communications
- Maximized power efficiency
BeamFlex+ is an enhancement to Ruckus BeamFlex adaptive antenna technology by providing adaptive support to mobile devices. BeamFlex+ enables antennas to adapt to client device orientation in addition to client device location.
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